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Marketing Assistant- Arabic Speaking

Job Function:
Job Type:

Due to rapid expansion and growth of boohoo internationally, a role has been created to support the Social Media & Tier 2 International Communications Team to execute boohoo’s MENA growth strategy.

The successful candidate will have an interest in on-line fashion, social media and influencer marketing, as well as being fluent in Arabic and well versed in the cultural nuances within the region.    

Job Summary:

Marketing Communication:

  • Support the International Communications Team to execute the MENA outreach strategy aimed at increasing influencer coverage that drives revenue & territory specific social content.
  • Support the Affiliate Marketing Team on-boarding influencers onto boohoo’s affiliate platform
  • Maintain working relationships with influencers, including Instagrammers, Tiktokers, bloggers, YouTubers and the agencies that manage talent or projects.
  • Support with the execution of local influencer event that will attract and engage high profile/up-and-coming influencers and maximise activity through social media platforms
  • Increase brand awareness and commercial performance through Influencer outreach strategy
  • Research and outreach to new influencers on a regular basis to develop new relationships and further grow boohoo’s influencer outreach
  • Support in delivering reports that deliver insight on a daily/weekly/monthly basis in order to set actionable data
  • Liaise with in market agencies to coordinate product/sample and image requests to support an effective PR strategy for press and influencers
  • Coordinate all boohoo samples from the sample account making sure we stay within budget for press and influencers
  • Coordinate all image and price requests daily
  • Coordinate the daily monitoring of press and influencer coverage to ensure all is highlighted
  • Manage the monthly influencer sample budget
  • Oversee the return of all samples

Social Media Marketing:

  • Under the Social Media Manager/Executive create relevant social-first, timely content for the MENA Instagram channel, ensuring all content is on-brand and withholds tone-of-voice.
  • Identify and source user-generated content in line with boohoo’s social media and brand standards
  • Engage with our fan base across all channels
  • Drive video content forward as a prominent part of our social media strategy, with a particular focus on IGTV, but also exploring opportunities where possible to use video content within the wider marketing strategy
  • Contribute to team brainstorms and idea generation for content, brand initiatives and campaigns
  • Undertake research when required in order to give insights into new or existing marketing channels and competitor activity
  • Own administration elements, including weekly reporting for relevant channels, choosing competition winners and fulfilling prizes, legal documentation where applicable, product orders for social shoots, updating marketing calendars and budget reports when required
  • Act as a guardian for the brand locally and globally
  • Attend events to product content across social media
  • Assist in general social media and digital responsibilities including special projects with high profile bloggers to gather content and strengthen the relationship


Desired Skills and Experience:

  • Fluent in Arabic
  • An interest or experience in the Fashion Industry
  • Deep understanding of the Arabic cultures and nuances by region
  • Social media savvy with proficiency across Instagram
  • Interest in communication and influencer marketing
  • Great relationship building skills
  • A skilled writer with great grammar and a strong aversion to typos
  • Strong communicator both internally and externally
  • Ability to work under pressure and at a fast pace
  • Excellent attention to detail
  • Demonstrates a creative flair
  • A positive, high-energy team player
  • Self-motivated, uses initiative and problem solver
  • Highly organised and motivated
  • Proficiency in Microsoft Office-Word, Excel, Outlook, google docs and Powerpoint
  • Team player, workingwith teams across the office

    Health & Safety:

  • Fully understands the fire, emergency and health & safety procedures of the workplace
  • Ensures that all potential and real hazards are taken care of immediately, and are reported appropriately.
  • Works in a safe and responsible manner, within the framework of legislation and workplace specific policies.


  • Is an ambassador for the brand
  • Attends training, meetings and other events as requested by direct manager or senior management, including Head of Human Resources.
  • Assists colleagues by completing tasks outside own job role when requested, including supporting associated companies.
  • Maintains own working area in a professional and organised manner.
  • Always strives to improve the department’s operation and increase knowledge of own and related job functions.