Find your perfect job


Email Marketing Manager - Karen Millen & Coast London

Job Function:
Job Type:

Reporting into the Head of Performance Marketing and working closely with the CRM manager, you will take full strategic and end-to-end responsibility of all Email campaigns across Karen Millen and Coast, looking at new growth revenues, putting together & implementing strategy plans across key markets.

Relishing responsibility with a results-driven approach underpinned by strong commercial awareness, you’ll deliver alongside one direct report, exceptional channel performance against strategic business and commercial objectives.


Role responsibilities

Passionate about email and every message a subscribers receives, ensuring each email is commercial, engaging & relevant by segment across devices.

Defining segments through rigorous test and learn approach, whilst growing trigger campaigns and programme revenues.

Own global end-to-end email planning and hands-on execution, with the support of the Senior Email Marketing Assistant.

Working closely with the marketing & trading teams to build a vigorous email plan, using trading & product knowledge to ensure emails support objective: either direct response, customer acquisition or retention.

Own and be responsible for the email marketing process, including end-to-end management & co-ordination from planning to briefing Design & Content teams, through to email build, sending using our ESP, and reporting.

Forecasting revenue targets by campaign and period to ensure strategic business and commercial objectives are met.

Own the ESP relationship, ensuring the technology is being used to its full potential

Execute lifecycle marketing email campaigns through our ESP, e.g. “Welcome programme”

Undertake email performance reporting and draw actionable insights to help continuously optimise email performance

Utilise data to optimise audience messages and templates to drive CTR, CTO, & CVR.

Lead cyclical feedback meetings sharing best practice & knowledge across internal teams, including Design, Content and Merchandising, to ensure that email performance is continuously optimised.

Make ad hoc HTML edits within ESP platform

Deliver weekly, monthly, quarterly and ad hoc reports highlighting achievements, insights and lessons learnt to inform & execute an on-going email testing plan to further drive performance improvement, covering subject lines, content, layout and segmentation.

Manage one direct report, setting objectives, continually sharing knowledge by upskilling and coaching.

Collaborate with the marketing team to create world class ideas and transform these into high performing emails, by advising best practices and recommendations internally.

Constant test and learn approach, overhauling strategies and implementing your own data-driven ideas.

Collaborate with tech and design teams to ensure successful execution of marketing plans and messaging.

Manage the billing process ensuring payments are processed in a timely manner.

Maintain thorough understanding of the digital media landscape to drive internal innovation and vision.

Begin testing viability of other subscriber comms channels, e.g. SMS & WhatsApp



Self-service experience required across one of the following: Cheetah marketing suite, Salesforce, Oracle (Responsys) and/or Adobe.

Experience of ESP selection process is desired but not required.

Excellent and up-to-date understanding of email marketing best practice

Proven experience owning email marketing and segmentation plans, including the end-to-end co-ordination and execution

Ability to manage multiple stakeholders across different teams to enable on-time and quality execution

Experience using at least one technical ESP system for at least 12 months

Ability to translate data analysis into insights and actions to optimise performance, with a belief in a data-led and test & learn approach

Advanced understanding of Excel, e.g. pivot tables, creating charts, VLOOKUPS, etc.

Ability to work in a fast paced environment, with a very high attention to detail

Proactive individual with excellent communication skills

A passion for retail, customer experience and digital