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Social Media- Coordinator LA

Job Function:
Job Type:

Job Summary:

An exciting new role which focuses on social content creation with a focus on the @boohoo Instagram and Youtube. This person will be responsible for working with the US marketing team and members of the UK social teams to assist in developing a content strategy that works towards key objectives for all boohoo social accounts with a highlight and emphasis on US content. 

Tasks, Duties and responsibilities:

  • Support the US Content & Production Manager
  • Assist in planning and executing overall social media content and campaigns from a US perspective for all boohoo social platforms & digital outlets (social networks, email, web)
  • Work alongside key members of the US Influencer team on content creation opportunities with strong influencers - strong focus of ambassadors to create content for @boohoo’s account on a regular basis
  • Provide tracking, analytics, and reporting of performance for all US led campaigns on boohoo platforms to collate into Weekly Content Reports shared with global teams, highlighting content growth & analytics per platform with focus on Youtube and Instagram
  • Assist in conceptualizing and developing new & unique US-led content ideas that represent the brand and are consistent with brand identity to incorporate into opportunities throughout the brand initiatives with a strong focus on incorporating Youtube and Instagram content (campaigns, events, influencer edit shoots, etc)
  • Stay up-to-date on current social media trends and keep a constant competitive analysis to help drive innovative opportunities for boohoo
  • Help with execution, production and coverage of events/shoots as needed
  • Support with content & production admin related duties (raising POs, assisting with budget management, etc)


Desired Skills and Experience:

  • Interest and understanding of Youtube and Instagram and all other social media platforms
  • Proficient understanding of Social Media and how to deliver metrics such as reach and follower growth
  • Excellent understanding of the online fashion industry, media landscape and influencer marketing
  • Excellent social communication skills - comfortable talking and working with influencers & talent
  • Highly organized and motivated with the ability to constantly multi-task in a fast pace environment
  • Budget Management
  • Able to work independently with passion and energy
  • Excellent time management, writing ability and attention to detail
  • Fluent, clear and articulate in communication with the ability to convey interest and enthusiasm
  • Forward innovative thinker- thinking differently, proposing & embracing courageous new ideas
  • Proficient in Microsoft Office (Word, Excel, Outlook)
  • Proficient in G-Suite (Docs, Slides, Sheets, Forms)
  • Proficient in Adobe Creative Cloud, a plus



  • Organised and process-driven approach to work
  • Self-motivated, reliable, enthusiastic, happy to get involved in a variety of activities
  • Team player able to work with teams across the business
  • Full time employee working out of the boohoo US office in LA


Health & Safety:

  • Fully understands the fire, emergency and health & safety procedures of the workplace
  • Ensures that all potential and real hazards are taken care of immediately, and are reported appropriately.
  • Works in a safe and responsible manner, within the framework of legislation and workplace specific policies



  • Is an ambassador for the brand
  • Attends training, meetings and other events as requested by direct manager or senior management, including Head of Human Resources
  • Assists colleagues by completing tasks outside own job role when requested, including supporting associated companies
  • Maintains own working area in a professional and organised manner
  • Always strives to improve the department’s operation and increase knowledge of own and related job functions


Due to the evolving nature of our organization, this job description is not exhaustive. While this job description will be reviewed and updated periodically, the jobholder may from time to time be required to carry out tasks, which are not detailed in this document.