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Group Marketing & Customer Insight Manager

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Job Type:

Job Summary:

As Group Marketing / Customer Insight Manager, you will be responsible for driving the analysis and reporting that supports Boohoo Group’s understanding of customer interaction between brands and impact on marketing and customer acquisition/retention strategies. As a new role within the company, this would suit someone looking for a role that will provide some autonomy and accountability.


Tasks, duties & responsibilities:

  • Develop full knowledge of customer related data and its sources from across the Group (web data, transactional, CRM, third party), working with the data engineering team to ensure available data is as accurate and timely as possible
  • Work with commercial finance and E-commerce to manage and enhance the marketing/customer reporting suite and improve commercial performance of marketing channels across web and app. Review, and update as required, key customer/marketing performance metrics.
  • Support test & learn programs across the CRM/Digital Marketing and E-Commerce teams, helping structure tests, delivering insight into results & providing recommendations for next steps.
  • Work to develop better techniques for targeting customers with CRM activity, including the use of AI/ML where appropriate
  • Work to ensure key customer/marketing performance metrics are being used and properly understood throughout the business e.g. customer lifetime value.
  • Support the marketing teams with self-service analytics, including recommending and facilitating the introduction of new tools, where appropriate.
  • Champion Data as a corporate asset, increasing Data Literacy across boohoo group.
  • Work and share best practice across Group brands. This includes working with key stakeholders to understand the nuances of the different brands and context around customer marketing relative to that brand, different country life stages etc.



  • Highly numerate and commercially aware
  • Strong analytical skills and experience of working with large volumes of data (advanced SQL)
  • Experience of direct marketing techniques, campaign selection and analysis processes.
  • Self-motivated and enthusiastic approach to work
  • Team player, able to work with multiple business functions to achieve objectives
  • Ability to work to tight deadlines


Company Values:

The following values and behaviours underpin the working environment at and we require all employees to adopt them as a prerequisite to achieve our mission statement






Mission Statement:

“The global fashion leader for a social generation”


Health & Safety:

  • Fully understands the fire, emergency and health & safety procedures of the workplace
  • Ensures that all potential and real hazards are taken care of immediately, and are reported appropriately.
  • Works in a safe and responsible manner, within the framework of legislation and workplace specific policies.



  • Is an ambassador for the brand
  • Attends training, meetings and other events as requested by direct manager or senior management, including the HR Director.
  • Assists colleagues by completing tasks outside own job role when requested, including supporting associated companies.
  • Maintains own working area in a professional and organised manner.
  • Always strives to improve the department’s operation and increase knowledge of own and related job functions.