SEO Exec- US
boohoo is looking for a talented Senior SEO exec ready to joined the Boohoo family. This is a key role within the team and will report into the SEO Manager. You’ll be responsible for the execution of the SEO strategy for boohoo US.
Key responsibilities:
- Execute the SEO strategy in the US to drive traffic, revenue and new customer acquisition
- Day-to-day optimisation of our category and sub-category pages to improve non-brand organic visibility in the SERPs
- Perform keyword research in line with key product buys and seasonality to identify new opportunities for growth
- Copy creation at category page level to improve rankings according to keyword research
- Execute testing strategy to ensure constant optimisation.
- Assist in developing content marketing activities to maximise campaign performance
- Report on key KPIs to monitor and develop successful SEO campaigns
- Ensure SEO practises are innovative and effective in their execution
- Work with the US team to align with business objective
- Ensure the US website is as SEO friendly as it can be for this Market
What we're looking for:
- 2-3 years SEO experience with a previous role in fashion retail beneficial
- Deep knowledge of the core principles of SEO
- Understanding of recent history of Google algorithm updates
- Strong copywriting skills- able to balance brand TOV and performance optimisation and good knowledge of the variance in American English vs the UK
- Knowledge of the US market or past experience working on a US client/brand
- Experience utilising the Google suite, including Google Analytics and Google Search Console for digital insight and optimisation
- Ability to apply SEO knowledge to campaign ideas
- Good experience with Excel for reporting and analysis
- Passionate for digital marketing and understanding of the newest industry developments
- Ambitious and driven with the ability to work in a fast-paced environment and to tight deadlines