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SEO Exec- FR

Job Function:
Marketing
Location:
Manchester
Job Type:
Permanent

boohoo is looking for a talented SEO exec ready to joined the Boohoo family. This is a key role within the team and will report into the SEO Manager. You’ll be responsible for the execution of the SEO strategy for boohoo FR.

Key responsibilities:

  • Execute the SEO strategy in France from our Manchester office to drive traffic, revenue and new customer acquisition
  • Day-to-day optimisation of our category and sub-category pages to improve non-brand organic visibility in the SERPs
  • Perform keyword research in line with key product buys and seasonality to identify new opportunities for growth
  • Copy creation at category page level to improve rankings according to keyword research
  • Execute testing strategy to ensure constant optimisation. 
  • Assist in developing content marketing activities to maximise campaign performance
  • Report on key KPIs to monitor and develop successful SEO campaigns
  • Ensure SEO practises are innovative and effective in their execution
  • Work with the team in France to align with business objective
  • Ensure the website for France is as SEO friendly as it can be for this Market

What we're looking for:

  • 2-3 years SEO experience with a previous role in fashion retail beneficial
  • Deep knowledge of the core principles of SEO
  • Understanding of recent history of Google algorithm updates
  • Strong copywriting skills- able to balance brand TOV and performance optimisation
  • Knowledge of the French market or past experience working on a French client/brand
  • Experience utilising the Google suite, including Google Analytics and Google Search Console for digital insight and optimisation
  • Ability to apply SEO knowledge to campaign ideas
  • Good experience with Excel for reporting and analysis
  • Passionate for digital marketing and understanding of the newest industry developments
Ambitious and driven with the ability to work in a fast-paced environment and to tight deadlines