Find your perfect job

Search

Senior Paid Social Executive

Job Function:
Marketing
Location:
London
Job Type:
Permanent

Help us transform a bell-weather of the UK high street into one of the most progressive & creative online businesses in any industry, anywhere. If, like us, you have the vision and bold ideas to help us realise this ambition, then we’d love for you to join our Marketing team here at Debenhams. As the Senior Paid Media Executive for one of the UK’s most beloved and respected brands, we need your eye for detail, passion and inspiration to help us to stand-out from the crowd.  

Debenhams.com is looking for a Senior Paid Media Executive to join the digital marketing team, which reports into the Senior Digital Marketing Manager. You'll be responsible for the execution of the Paid Media & Social strategy within Fashion, Beauty & Home.

What are we looking for?

We are looking for a competent paid media Senior Executive who can implement and manage of Paid Media activity, specifically Paid Social as well as Paid Search and Paid Shopping when required. You will want to take on a new challenge in a fast paced eCommerce powerhouse to help become the no. 1 online department store.

You will work with the Senior Digital Marketing Manager to implement the acquisition, retention and reactive revenue-generating paid media strategies, and manage the implementation for activities across Paid Social, PPC, Google Shopping and potentially at times Display, YouTube and Video through SA360/GA & Facebook. In addition to being an eager expert across the aforementioned areas, you’ll be able to manage a substantial digital budgets, be able to rapidly react to changing trends that generate large sessions and revenue in an efficient way by acquiring new customers and retargeting core customers.

You must have a can-do attitude, be highly analytical and a great communicator, have excellent interpersonal skills, and love working in a rapid and agile start-up environment.

This hands-on role requires daily performance monitoring and optimisation to ensure that aggressive business KPIs are met. You will work closely with key stakeholders within the business such as Campaign Marketing, Trading, Finance, Business Insights, Operations (IT), eCommerce, Google, Facebook & Affiliate partners.

Note: Since this is a key role in an area of the business that will inevitably drive growth, you will need to possess genuine passion, confidence and positivity in order to add-value to the Marketing team and wider business. In return we are offering a career defining opportunity working for a brand of international fame and heritage with an exciting new future.

Responsibilities include but are not limited to…

  • Develop, lead and manage paid media marketing strategy to acquire new customers and maximise performance of the existing customer base
  • Day to day management of paid media campaigns, ensuring they are optimised at all times and meeting agreed KPI’s.
  • You will build and manage innovative consumer focused social campaigns from scratch with a core focus on KPI
  • Build great relationships across the business including buying, merchandising, digital, and marketing to ensure all product, trade and design messages are relevant and timely.
  • Auditing and evaluating of accounts to ensure consistent best practise
  • Keep on top of trends, liaising with internal teams to ensure coverage of key categories and products
  • Drive testing roadmap to ensure ad copy/creative/bid management is fully optimised
  • Daily, Weekly, Monthly monitoring, analysis and reporting
  • Being the point of contact for wider marketing team and agencies for any Paid Media opportunities or queries.
  • Monitor and maintain feed health with external agency, highlighting opportunities for further enhancements.
  • Understand competitor landscape and keep up to date with industry updates, including new commercial opportunities from partners and social
  • Work alongside creative and design teams to promote best practise for creative assets across each platform
  • Monthly budget management and invoice control

What we are looking for:

  • Minimum of 2 years paid media and social media experience
  • Proficient in Google ad words and Bing Ads
  • Proficient in Google analytics and Google Merchant centre
  • Proficient in managing google shopping campaigns
  • Understanding of Ad words scripts/product feed manipulation and Bid strategies
  • Strong analytical skills and the ability to manipulate data to produce actionable insights.
  • Previous experience of working bid management platform will be advantageous.
  • Experience working with Facebook Business Manager to implement and optimise campaign performance
  • Experience working on retail brands, preferably within the fashion sector (desired)
  • Highly numerate and commercially aware
  • Highly organised and process driven
  • Demonstrable customer-centric thinking
  • Self-motivated and enthusiastic approach to work
  • Ambitious, driven individual who excels in challenging environments
  • Team player, able to work with multiple business functions to achieve objectives
  • Ability to work to tight deadlines
  • Educated to degree level

KPIs

  • Sessions
  • New Customer acquisition and CPAs
  • Channel ROIs, cost per session and CPA
  • Revenue
  • Brand awareness and relevant affinity metrics

What you'll get as a Senior Paid Media Executive…

•            Competitive salary based on experience
•            Company's Bonus
•            Share Schemes
•            Company's Pension Plan
•            40% discount on all Boohoo Group brand
•            An exciting and fast paced environment where you will work with and learn from the best in the business

The Company is committed to equality of opportunity for all applicants including those with criminal convictions. Basic Disclosure Information about criminal convictions may be requested to assist the selection process and will be taken into account only when the conviction is considered relevant to the position. A copy of this disclosure policy is available on request. By continuing with this application you are agreeing to comply with this company policy.