Marketing
Location
Manchester
Job Type
Permanent

About the Role

About us

Here at Pretty Little Thing, we strive to fly the flag for love, equality, and acceptance, working to use our platform to spread nothing but good vibes. Regardless of race, gender, sexuality, style or budget – there’s something for everyone! We want our customers to feel confident in the way they dress and to embrace the way they look. #EveryBODYinPLT is our community that is all about body positivity, equality and supporting each other.

About the role

Responsibilities:

  • Grow Organic visibility, traffic & revenue in line with forecasts & business objectives by implementing top-line SEO strategy.
  • Conduct both on-site, on-page and off-site analysis on PLT to identify issues and areas of improvement.
  • Reviewing category optimisations and addressing issues in Title tags, Meta Descriptions & on-page content.
  • Analyse competitors & the market to identify opportunities for outreach/link-building.
  • Perform regular, in-depth keyword research in-line with business objectives and seasonality to identify new areas for growth.
  • Carry out methodical analysis of key competitors the market to identify on-site and off-site opportunities for growth.
  • Keeping up to date with new SEO developments, informing the rest of the team and key stakeholders to drive early adoption.
  • Gather data, generate reports to carry out performance analysis.

Behaviours:

  • PrettyLittleThing operates in a fast-paced environment – you can keep up with the pace of a truly fast-fashion brand through showing productivity, efficiency, and serious hard work.
  • Great time management skills to ensure tasks get delivered to deadlines, you’re able to think on your feet and are adaptable to changes in business requirements with little direction.
  • Detail orientated; all work delivered to a high standard with no need for amends.
  • You put in the extra effort when deadlines need to be met or there’s additional workload, but at the same time speak out if you need a hand with something.
  • A keen learner with a passion for marketing, technology and innovation. You always push yourself to find out more about the market/industry and communicate what you find to the rest of the team.
  • You bring your best every day, always act in a professional and approachable manner, and have great communication skills.

Skills:

  • An solid understanding of the fundamentals of SEO (On-Site, On-Page, and Off-Site)
  • Experience of working with Google Analytics and Google Search Console.
  • Knowledge of common crawling software, can setup crawls and pull out key reports and insights.
  • Can work with common SEO tools to extract performance data.
  • Experience of working with all common Microsoft packages & strong Microsoft Excel skills.
  • Strong copywriting skills.

Due to the evolving nature of our organisation, this job description is not exhaustive. While this job description will be reviewed and updated periodically, the job holder may from time to time be required to carry out tasks which are not detailed in this document.

PLT Perks

We know that as a company we are only as good as the people that we employ. We know our employees work tirelessly to make PLT the success it is today and in turn, we offer them some amazing benefits:

  • Free parking
  • 25 days holiday
  • Free on-site gym with daily classes (due to current restrictions, live PT sessions)
  • Discretionary Bonus Scheme
  • Company shares schemes - including a ' Save As You Earn' scheme
  • 40% staff discount (including PLT, Boohoo, Boohoo MAN, Nasty Gal, Coast, Warehouse, Misspap)
  • Monthly social events (including pay day drinks, Employee Appreciation Day etc.)
  • Salary sacrifice pension scheme with 5% employer contribution
  • Flexible working hours
  • Cycle to work scheme
  • Childcare support through the Government
  • Health cash plan
  • Personal development opportunities to learn and grow at work

Smart Working Policy

PLT offers increased flexibility with working from the office and home in the form of our smart working policy. In brief each department has a set amount of days allocated to office time and working from home to ensure you get the best of both worlds.

Equal opportunities

Here at PLT we not only embrace diversity we celebrate it! We are proud to be an equal opportunities employer and we’re continuing to build an inclusive environment for our employees. We know we are better together, and we will continue to build a team that represents a variety of skills, perspectives, and backgrounds.

Reasonable Adjustments

PLT want to give everybody the chance to perform their best whether that is during an interview or whilst at work. Should you require any reasonable adjustments please let the talent team know.

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