Marketing
Location
Manchester
Job Type
Permanent

About the Role

An exciting opportunity to develop social executions from the ground up.  Focusing on developing and strengthening the businesses brand awareness, digital presence and driving social media growth. This role will act as Nasty Gal’s Social Media Content Lead, specialising in fashion social media content communications with focused attention on supporting and creating social content strategy & activations, monitoring performance, and creating and scheduling content across multiple social channels. This person will support driving the KPIs and commerce through the power of social, playing a pivotal part in the brand marketing team.

 

The role is carried out in support of the overall marketing strategy and goals. This involves working closely with the internal marketing, creative, and communications team to deliver creative, social-first seamless activations, driving growth and commercial KPIs.

 

What you will be doing:

 

  • Generate creative ideas for social first-content including campaign assets, real-time videos and copy.
  • Create relevant re-active assets, in particular Instagram Stories, Reels and TikTok.
  • Curate image library to leverage across social media assets – Pinterest boards, graphics, feed fillers.
  • Work as part of marketing team to develop new social initiatives to drive KPI’s i.e partnerships, competitions, giveaways, influencer content.
  • Build great relationships across the business including buying, merchandising, digital, and marketing to ensure all product, trade and design messages are relevant and timely.
  • Attend campaign and internal shoots, capturing BTS content, styling videos and helping to inform direction for maximum impact on social channels.
  • Analyse and report on success on a weekly, monthly and seasonal basis including future recommendations to test.
  • Monitor competitor activity and social trends on a weekly basis to ensure brand remains relevant.
  • Brief the creative team and manage end-to-end assets. from brief to posting, on assigned content streams

About The Candidate

What we are looking for:

  • Social media experience, ideally in fashion across IG, TikTok, FB, Pinterest, YouTube and Twitter. Focus on IG is essential.
  • Proficiency skills with Photoshop – image and video editing.
  • Excellent time management and organisational skills.
  • Expert in the fashion landscape and have a strong knowledge of the fashion industry.
  • Interest and knowledge in USA culture to support Nasty Gal’s biggest market.
  • Ability to work under pressure and at a fast pace.
  • Excellent English, written and verbal communication skills.
  • Proficiency with social software’s i.e. Facebook Business Manager / Dash Hudson
  • Experience in creating social media proposals across BAU and campaigns.
  • Good analytical understanding to organise and interpret data. Proficient in Microsoft Office and basic knowledge of Google Analytics.

 

Requirements

  • A sound understanding of social media industry and platforms
  • A creative mind, thinking innovatively when it comes to social media and content campaigns
  • Organised and process-driven approach to work
  • Thrives in a fast paced and agile environment
  • Strong communicator both internally and externally
  • Self-motivated and enthusiastic, happy to get involved in a variety of activities
  • Team player, working with teams across the business
 

The exciting part:

We know that as a company we are only as good as the people that we employ. We know our employees work tirelessly to make boohoo the success it is today and in turn, we offer them some amazing benefits:

  • 25 days holiday
  • Discretionary Bonus Scheme
  • Company shares schemes - including a ' Save As You Earn' scheme
  • 40% staff discount
  • Monthly social events (including pay day drinks, Employee Appreciation Day etc.)
  • Pension scheme
  • Flexible working hours
  • Cycle to work scheme
  • Health cash plan
  • The opportunity to work in a company that encourages engagement and growth!

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