Marketing
Location
London
Job Type
Permanent

About the Role

The Role

 

An exciting opportunity to join a dynamic communications team, with a focus on developing and strengthening brand awareness and profitability. Reporting into the Senior Influencer & PR Officer, this role is key in supporting and developing influencer and PR strategy for the predominately the business’s Fashion, Beauty and Home category, with end-to-end management of influencer marketing projects and activations, PR and influencer outreach, and relationship-building with media targets.

 

This person will be responsible for driving comms and Influencer KPIs and commerce through the power of influencer, traditional and digital PR, playing a pivotal part in the brand marketing & comms team.

 

The role will work closely with internal marketing, content and social teams, along with regular liaison with Buying and Merchandising, to deliver seamless influencer and PR activity, driving growth and commercial KPIs.

 

What you will be doing:

  • Support the Senior PR & Influencer Officer & PR & Influencer Manager
  • Deliver the communications strategy set out by the Management team.
  • Create an influencer outreach plan and timeline that supports the overarching strategy and will increase influencer content, in line with the positioning of the brand.
  • Support the PR plan and calendar that supports the overarching strategy and will deliver press coverage KPI’s, as well as develop key media relationships.
  • Work alongside the Social Media team to ensure the outreach strategy supports both content creation that will increase social following, engagement, brand awareness and commercial performance (measured against set KPI’s)
  • Develop and maintain strong working relationships with influencers and the press.
  • Develop and maintain strong relationships with agents, ensuring best deals are negotiated for paid influencer partnerships to deliver maximum content return.
  • Maintain and nurture existing relationships, whilst ensuring continued research into new influencers in order to drive incremental relationships.
  • Report and create insight on a daily/weekly/monthly basis in order to set actionable data.
  • Regularly briefing creative for PR assets e.g. look books, mailers.
  • Coming up with innovative programs to attract and engage new influencers – all tiers.
  • Work with the wider brand team to ensure the comms plan and outreach strategy supports the ongoing marketing outreach channels such as events and to build a scheme of regular UK events that will aid in maintaining strong relationships.
  • Work closely with the wider Communications, Social, SEO, email, eCommerce, operations, Affiliate team in order to drive a focused and collaborative team effort.
  • Regular liaison with Buying & Merchandising teams to ensure comms plans are consistently aligned with product deliveries and focus.
  • Assist to manage budgets and communications calendar.
  • Monitoring and reporting on competitor activity and relevant industry trends, events and opportunities to appropriate teams.
  •  

About The Candidate

What we are looking for:

  • Experience within PR & Influencer within the Fashion, Beauty & Home industry
  • Existing, strong Influencer and Press contacts within the Fashion, Beauty & Home sector desired, that are relevant to the target demographic.
  • Experience within fashion & home preferred but not essential
  • Excellent organisational skills with the ability to multi-task constantly.
  • Great relationship-building skills.
  • Must be a people's person (Good customer relation skills as well as good relations with influencers and internal teams).
  • Budget management.
  • Proficient understanding of Social Media in particular the commercial value social channels can drive.
  • A very good eye for style and detail.
  • Experience within an influencer/communications role.
  • In-depth understanding of influencer/communications marketing industry.
  • Creativity and marketing savvy to bring and maintain influencers and press relationships.
  • Excellent communication skills.
  • Excellent time management, writing ability and attention to detail.
  • Forward-thinker- thinking differently, proposing & embracing courageous new ideas.
  • Able to work independently with passion and energy.
  • Strong interest in and knowledge of the industry and relevant influencers, awareness of trends and the ever-changing media landscape.

As a company, we are only as good as the people that we employ and as a brand of our Boohoo Family employees work hard to make the business a huge success and in turn, we offer them amazing benefits:

  • 25 days holiday + 8 days Bank Holiday
  • Discretionary Bonus Scheme
  • Company shares schemes - including a 'Save As You Earn' scheme
  • 40% staff discount (including Boohoo, BoohooMAN, Pretty Little Thing, Nasty Gal, Misspap, Karen Millen, Coast, Oasis, Warehouse, Dorothy Perkins, Burton, Wallis & Debenhams)
  • Monthly social events (including pay day drinks, Employee Appreciation Day etc.)
  • Salary sacrifice pension scheme with 5% employer contribution
  • Subsided Café on Site
  • Flexible working hours
  • Cycle to work scheme
  • Health cash plan
  • Personal development opportunities to learn and grow at work

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