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Influencer Marketing Assistant - boohooMAN

Job Function:
Marketing
Location:
Manchester
Job Type:
Permanent
Formally reporting to the Digital Marketing Manager for BoohooMAN, this role involves the development and execution of influencer marketing projects across a diverse range of channels, primarily for the purpose of building and driving brand awareness. A key part of the role is developing relationships with influencers from low to high tier calibre. A typical day might involve talking to influencers about opportunities for their blog and social accounts, working on media lists, negotiating deals with agents and/or target influencers, and liaising with the Social Media, PR and Communications, Affiliate Marketing and SEO teams to create marketing campaigns that work across digital.

Scope: Global

Objectives:
Drive brand awareness via social media
Increase Instagram followers 
Drive sales and performance 

Primary aims and responsibilities:

Support the various needs of the Social Media team i.e. Increasing Instagram followers. 
Lead the execution of influencer marketing campaigns for Instagram/Facebook and other social channels, which may include but are not limited to the following:
o Identify influencer marketing opportunities for brand promotion.
o Contact and build relationships with influencers.
Develop innovative, creative and unique approaches to influencer marketing.
Liaise with colleagues regarding influencer marketing strategy and content creation.
Communicate results internally
Lead building and maintaining BoohooMAN’s influencer database.

Skills and experience:
A deep understanding of the role that social influencers can play in promoting and driving commercial value for brands
Be familiar with current and emerging social media platforms such as Instagram, Facebook, Twitter, YouTube, Snapchat and blogs.
Passion for social media and digital marketing in general
Strong communication skills. The role involves liaising with colleagues, influencers, and management, so strong written and verbal skills are paramount. 
Great time management skills and attention to detail.
High level of computer literacy, including the ability to research online
Flexible, adaptable working style with an ability to learn quickly and multi-task
Above all, an ability to relate to influencers and to develop trust, rapport and long-term relationships
 

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